Hawaii's mo bettah
beach brand

Beachin' essentials. Every product plants a tree in Hawai'i.

practice aloha

every product
plants a tree


Amazing shop! I love that every purchase plants a tree in Hawaii. Wearing Livin' Aloha is like a magnet for good vibes people. I love it!

Patty L.

We love Livin' Aloha and everything it stands for.

Chelsea R.

Livin' Aloha is the first beach store that makes me feel this good. Great shirt. Great cause. I'm sold.

Evan H.

Planting trees in Hawaii and spreading aloha! Thank you thank you thank you!

Chris D.

This is my third purchase, started with a rash guard and hat and just got the eco shirt. I'm hooked.

Damien P.

Purchased this for our family vacation to Hawaii. Kids love it and a great way to teach them about environmental conservation. Absolutely recommend and will shop here again

Tim P.

YESSSS! The Livin' Aloha shop is rad AF.

Danny E.

I love this jacket!! I've only had it a week and have gotten a compliment every day I wear it. Very high quality and very happy I bought it.

Tina C.

Got my husband a bundle for his birthday that came with the rash guard, flip flops and a t-shirt and he loves it, wears it all the time. It's super popular.

Kayce B.
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Brand on a mission

We love Hawai'i. We believe in mālama da 'aina, mālama honua. We believe in shaking the shaka, being happy, and practicing Livin' Aloha to change our world for the better.

Livin' Aloha stands for the stewardship of our island planet, and the the stewardship of Hawai'i ecosystems.

For every product sold, we plant a native tree in Hawai'i in partnership with The University of Hawai'i.

Our goal is to plant 1 million new trees & corals throughout Hawai'i by 2030 and empower the next generation of Hawai'i heroes.

Livin' Aloha began as a song written by Maui-based singer-songwriter Brink Brio, who founded the brand as a way to give back to Hawai'i and put the song lyrics into action.

Wear the brand that
Stands for Hawai'i stewardship