PROTECT. PRESERVE. RESTORE.

THE MISSION

BRAND ON A MISSION

We love Hawai'i and our mission is to grow the daily practice of Livin' Aloha while preserving and restoring Hawai'i's natural ecosystems.

We're here to guide you, to help you awaken the aloha spirit within you, and to help you channel your love for Hawai'i into sustainable impact and a positive legacy.  

Every product you buy adds value back into Hawai'i ecosystems -- restoring old-growth forests and coral reef gardens.    

You’re proud to shop Livin' Aloha because you know this brand represents a higher purpose that unites us in our love for Hawai'i.

You love Livin' Aloha because it's a brand that stands for Hawai'i stewardship and service.

These are our brand anchors

  • Promoting a more sustainabile Hawai'i
  • Directly funding environmental protection, conservation, and restoration of Hawai'i ecosystems
  • Spread authentic aloha values such as Mālama ʻĀina and Mālama Honua.  

To learn more about our brand values and how it relates to our mission, check out the About Us.

EACH PRODUCT = 1 TREE

Every product you buy from Livin' Aloha plants a native tree in Hawai'i.

To reforest Hawai'i, we partnered with the Carbon Neutrality Challenge at the University of Hawai'i, led by the inspiring Dr. Camilo Mora. It's a simple idea, but it's a big one. We can help Hawai'i to become the first carbon-neutral state in the US by reforesting Hawai'i old growth forests with native trees, including Koa, Kou, Lonomuea, Milo, and Wiliwili tree species.  

Planting trees is the single best way to off-set your carbon emissions while preserving and restoring Hawai'i's precious ecosystems for future generations. Your contribution matters. Leave a Hawai'i legacy to be proud of. Hawai'i needs heroes. Be one.

See how many trees have been donated by checking out Our Impact. Read more about our values and Land Acknowledgement in About Us.

Dr. Camillo Mora holding a tree seedline

Dr. Camilo Mora holding a Kou tree seedling to be planted. Dr. Mora leads the Carbon Neutrality Challenge and the MoraLab at The University of Hawaiʻi at Mānoa.

THE PLEDGE

Livin' Aloha takes great pride in our unwavering commitment to protect & restore the islands that we cherish.

That's why Livin' Aloha has pledged at least 10% of annual proceeds towards organizations and causes working to protect and restore Hawai'i ecosystems and wildlife to ensure future generations can experience the islands in all their natural glory.

Our Hawai'i conservation focus areas include:

  • Hawai'i Forest Conservation + Restoration
  • Hawai'i Coral Reef Conservation + Restoration
  • Hawai'i Fresh Water Resources
  • Hawai'i Clean Coastlines
  • Hawai'i Native Wildlife Protection
  • Hawai'i Cultural Heritage Preservation

"Life is better with Aloha."

- Brink, Founder of Livin' Aloha

OUR STORY

OUR IMPACT

ABOUT US


MADE WITH LOVE ON MAUI

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