Celebrate Hawai'i. Practice Aloha.

Livin’ Aloha is a beachin’ family brand on a big mission to protect and restore Hawai'i’s native ecosystems. Every Livin' Aloha product plants a native tree in Hawai'i. Our goal is to plant 1 million by 2030. The purpose is to spread the practice of aloha and to protect the place we love. Welcome all you mavericks and do-gooders, story-talkers, and wave riders. Stay humble. Stay grateful. Stay Livin' Aloha.  

From Song to Brand

What is now a homegrown Maui beach brand started in 2017 on Kaua'i. Livin' Aloha founder Brink Brio was dancing around a fire, toes in the sand under the moon and the stars, surrounded by friends celebrating and meditating. This reverant experience inspired him to write a song, which led to an album cover logo, which led to a dream, which led to a mission, which led to a brand, which all leads right back to that reverant feeling inspired by this sacred place -- Ka Pae `Aina O Hawai`i Nei (the Hawaiian Islands).

Learn more about the Livin' Aloha founding story HERE.

Indigenous Land Acknowledgement

It is with profound and humble respect that we offer up this Land Acknowledgement. At Livin’ Aloha we acknowledge Hawaiʻi and the āina here as a sacred, traditional and ancestral place. We are grateful for the knowledge systems and cultural values of Hawai’i and recognize the generations of indigenous Hawaiians who have contributed to these wisdom traditions, and who have sustained the ʻāina. More than ever, Hawai’i deserves stewardship. We stand united in our reverence for this sacred place, and we stand steadfast in our resolve to protect, preserve, and restore it. We do this in service of current and future generations, and as an offering of honor and respect to the ancestors of Hawai'i.


1 Product = 1 Tree

Every Livin' Aloha product you buy plants a native tree in Hawai'i! Help us plant 1 million trees in Hawai'i by 2030 by simply buying, wearing and sharing Livin' Aloha with the world.

You can make an impact. Your contribution matters. You're not only sharing aloha with others, you're sending aloha back into Hawai'i itself.  

Livin' Aloha is proudly partnered with the Carbon Neutrality Lab at the University of Hawai'i led by the inspiring Dr. Camilo Mora who is leading the effort to reforest Hawai'i with native Koa, Kou, Lonomuea, Milo, and Wiliwili tree species.

For every product you buy, a native tree seedling will be donated to the lab and these tree seedlings are then planted by thousands of volunteers throughout the year. The lab has already planted over 10,000 trees but our goal is 1 million. 

Planting trees is a win-win. It's the single best way for you to off-set your own carbon emissions while also serving to preserve and restore Hawai'i's precious wildlife and ecosystems for future generations. Every product counts! Your contribution matters! Leave a legacy to be proud of.

Read more about our mission HERE.

Dr. Camilo Mora holding a Kou tree seedling to be planted. Dr. Mora leads the Carbon Neutrality Challenge and the MoraLab at The University of Hawaiʻi at Mānoa. The goal is to plant 1 million trees across Hawai'i by 2030.


Spreading a positive message has never impacted this good! Planting trees and restoring Hawai'i forests is just the beginning. Planting coral gardens and restoring Hawai'i reefs will be coming soon!

On top of that, Livin' Aloha has made a 10% pledge baked into the foundation of the company, designed to serve Hawai'i conservation and restoration efforts over the long haul -- Mauka to Makai (from mountains to the sea).

Shopping with Livin' Aloha means that you are making a huge contribution to protect and preserve Hawai'i's native ecosystems.

The future deserves Livin' Aloha heroes. Be one. Leave a positive legacy of stewardship in Hawai'i, and in your heart.  

Your Livin' Aloha journey awaits. The Mission is HERE.


Livin' Aloha is about mālama da 'aina, mālama honua, many mahalos, and 'ohana forever. It's a brand for sunny salty people who want to spread positive vibes, give back to Hawai'i and celebrate the practice of aloha.

Livin’ Aloha products are true to the spirit of the islands, laid-back, and designed for your totally beachin’ outdoor lifestyle.

Whether you’re surfing, paddling, sailing, building sandcastles, kayaking with whales, snorkeling, fishing, diving, rafting down rivers, hiking, camping, jumping off waterfalls or straight-up beachin’ it with your family and friends -- Livin’ Aloha is ready for your most epic tropical vacations and year-round staycations.


Livin' Aloha is all about being happy in the great outdoors in the places you love, with the people you love, doing what you love. It's about treating nature with reverance and respect.

We believe that wearing Livin' Aloha will attract aloha to you, and that when you spread aloha, you feel better, and you look happier, which is contagious to everyone around you.

You’ll find Livin’ Aloha at local surf breaks, or enjoying cocktails at five-star resorts, or volunteering at your local church or non-profit, or cruising by waterfalls with the top down, or chillin and grillin with 'ohana in your own back yard. There’s truly never a bad place or time to celebrate and spread aloha!


We know that with a great beachin’ brand comes great responsibility. By choosing to buy from Livin’ Aloha, you’re fueling a Hawaii-based, family-run shop that gives back every step of the way.

We’re committed to running an authentic mission-driven business and leading with the heart, because we feel at our best when we’re at the beach, doing good, and spreading aloha along the way.

Plus we’re just getting started! Our goal is to plant 1 Million trees and 1 million corals in Hawai'i by 2030.


  • Livin' Aloha -- Practice aloha daily and spread good vibes to others. Celebrate being in a state of harmony and expressing your authentic love, compassion, and kindness with others. It's about respect from heart to heart.

  • Mālama da ʻĀina, Mālama Honua -- Responsible environmental stewardship.Take care of the land...take care of our island planet for future generations.

  • ʻOhana Forever -- Celebrating family and treating others as extended family is what we're all about. Ohana is not just your traditional family, but the family you choose.

  • Kuleana – Care, responsibility, a divine privilege. We must remember the kuleana we have to be stewards of the land and our island planet.

  • Laulima -- The spirit of collaboration, cooperation, joint action, of "many hands working together".

  • Kokua -- Helping others including other species, providing aid or assistance; celebrate the spirit of generosity.

"Life is better with Aloha."

- Brink, Founder of Livin' Aloha





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