Aloha Hawaii Shirts -- A Short History of Hawaiian Shirts

Aloha Hawaii Shirts -- A Short History of Hawaiian Shirts

Let's explore a brief history of the classic aloha shirt.

When you think of the classic aloha shirt, images of tropical islands, sandy beaches and hula dancers probably spring to mind. Since its inception in the 1920s, the popularity of the Hawaiian shirt has waxed and waned many times over the years. Today it seems to have settled into a niche as a quirky retro garment that can be worn as a statement piece by those who are brave enough. However, when we peel back the layers of history surrounding this garment, there is more to discover than meets the eye.

The origins of the Hawaiian shirt go back over 100 years, when the garments were first worn by the Japanese people who were migrating to Hawaii in the early 20th century. The Japanese workers who came to Hawaii were largely unfamiliar with Western clothing, so they typically wore traditional Japanese garments, such as the kimono and hanbok. For this reason, the Hawaiian shirt was popular among the immigrants who came to work in the fields. They also had access to high-quality cotton fabrics, so it wasn’t long before the garment made its way into the mainstream.

The most popular theories as to the origins of the Hawaiian shirt are that it originated from laborers in the fields who needed to wear multiple layers of clothing to protect themselves against the often extreme heat and tropical sun. The workers also needed to be able to work in close proximity in an enclosed space, and so they often wore several layers of clothing. According to some accounts, the workers often would stitch the Filipino mu’umu’u into the shirt as a makeshift skirt, which would help them to keep cool. 

Let’s take a closer look at how this iconic piece of clothing came about…

Who invented the Hawaiian shirt?

There is no one person who invented the Hawaiian shirt, but rather a series of events, circumstances and influences that came together to create this garment. As is often the case, people often invent things not because they are particularly innovative, but because they are the right people in the right place at the right time.

There are a couple of key events that are worth mentioning, however. The first of these is that during the early part of the 20th century, the United States government was actively trying to increase the number of people migrating to Hawaii. There were a number of incentives to do so, including the promise of free land and low taxation.

Over 100,000 people migrated to Hawaii in the early 1900s, and a significant portion of those who did were Japanese people. This influx of Japanese immigrants would go on to have a huge influence on the Hawaiian shirt. We will come back to this later.

The birth of the Hawaiian shirt: 1920s

The Hawaiian shirt as we know it today was not invented until the 1920s, although there were a few steps along the way to get there. The first iteration of the Hawaiian shirt was simply a traditional Hawaiian mu’umu’u (skirt) stitched into a shirt.

These garments were more for practical rather than aesthetic reasons, so the wearer could more easily do manual labor in them. By the 1920s, however, the mu’umu’u had evolved into the more recognizable aloha shirt.

The fabric for the garment was originally printed rice sacks, which were readily available in Hawaii thanks to the booming rice industry. However, as the garment began to grow in popularity, demand for the printed sacks quickly outstripped supply.

To solve this problem and improve the garment’s aesthetics, manufacturers began to use high-quality fabrics and printed them with Hawaiian motifs.

The boom years: 1930s – 1950s

The 1930s and 1940s were a boom period for the Hawaiian shirt. This was the first period in which the garment became truly mainstream and widely adopted by people across all social classes.

The reason for this surge in popularity was a combination of a few factors. Firstly, Hollywood celebrities of the time were keen to promote the Hawaiian shirt.

The garment was regularly featured in films, and many of the era’s biggest stars went on press tours to promote their films. By wearing Hawaiian shirts in public, stars such as Bing Crosby and the Marx Brothers helped to raise the garment’s profile.

The garment was also adopted by the upper echelons of society. In the 1930s, many of the world’s most powerful people, such as British royalty and US presidents, began wearing Hawaiian shirts.

The garment was also a favorite for travel as it was easy to wash and could be worn as casual or formal casual wear according to the wearer’s preference.

A fall from grace: 1960s – 1990s

Despite having a relatively long period of popularity, the Hawaiian shirt’s popularity took a dip in the 1960s and 1970s. As with all fashions, styles ebb and flow, and people began to lose interest in Hawaiian shirts.

However, the garment’s popularity would suffer another major blow in the 1980s when it became associated with tacky tourist T-shirts.

By this point, the Hawaiian shirt was firmly associated with the island state of Hawaii, and many tourists visiting Hawaii would purchase Hawaiian-themed T-shirts as souvenirs.

The problem was that the shirts were often of poor quality, printed with ridiculous and often offensive Hawaiian-themed designs. This created a negative association that would cost the Hawaiian shirt dearly. 

Rebirth: 2000 to present day

By the turn of the millennium, the Hawaiian shirt had been all but written off. However, a few brave souls decided to give the garment another chance and began wearing Hawaiian shirts in a new way.

These individuals decided to ignore the tacky tourist designs of yesteryear and instead wear Hawaiian shirts in a sleek and sophisticated style.

As a result, the Hawaiian shirt has enjoyed renewed popularity over the past few years. It is now common to see people wearing Hawaiian shirts in a range of different styles and fabrics – everything from a traditional aloha shirt to Hawaiian-themed designer garments. This has led to the Hawaiian shirt being worn by people of all ages and from all walks of life.


It is easy to look at the Hawaiian shirt and see nothing more than a novelty garment. However, if you take the time to learn about its history, you will find that this garment is much more than meets the eye.

There are a number of factors that have contributed to the Hawaiian shirt’s continued popularity over the past 80-plus years. Many people still associate the garment with the laid-back and laid-back lifestyle of Hawaii, and this has helped the garment to maintain a certain cache among tourists and locals alike. The garment is also popular among those who appreciate its retro charm, and those who prefer to dress up for a night out. However, the garment’s biggest advantage is its versatility. The Hawaiian shirt can be worn in any number of ways, making it a great addition to any wardrobe. It also works well with a wide variety of outfits.

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